What We Do
Oliro GmbH is an online advertising network and online marketing technology provider. We work with thousands of websites and third party ad networks in Germany, Austria, Swiss, UK, France, Spain, Sweden, Norway, Netherlands and the US buying display and mobile advertising space and re-selling it in carefully targeted packages to advertisers and online agencies. The targeting options we offer range from simple geographic locations, to more sophisticated targeting methods involving user’s interests and behavior. As we target, we identify the sites and groups of users that are most likely to create a response to an advertiser’s campaign.
What Data We Collect
Cookie and Pixel Information: Cookies and pixels provide us with the ability to create an ID in order for us to match collected data to an anonymous machine including:
The URLs (or website address) of web pages which have been viewed
The date and time of visit to a web page
Whether the user has clicked on an ad of one of our Advertisers, visited their website, or undertaken a transaction with them
Session Information: This information relates to user, campaign and interest-based history and is used for frequency capping and interest targeting. This information is gathered from websites visited and clicks registered by the user’s machine.
Request-based Information: This information is passed to us by the user’s computer browser with every request and is stored entirely anonymously for statistical purposes only:
IP (Internet Protocol) addresses – Every device connected to the Internet has an IP address. This cannot be traced to an individual user but can be used for geographic targeting and statistical measurements
Browser type – e.g. Are you using Google Chrome, Microsoft Internet Explorer, Firefox or Safari
Computer Operating System – e.g. Are you using Windows 8, Apple OS or Linux
We may purchase anonymous data from third-party sources. This data is anonymous and is used to update existing user profiles. We do not share, rent or sell any of the data acquired from third party sources.
Personally Identifiable Information
We do not collect any personally identifiable information. The IAB (Internet Advertising Bureau), which is a trade association for the internet marketing industry, defines personally identifiable information as ‘information that can be traced back to a specific user and provide personal information such as name, address, phone number, etc.’ In other words, it’s information about you that can identify you as a person rather than an anonymous profile. All of our profiles are anonymous, and relate to a computer or client (your browser) rather than a user. For us, they are nothing more than a number with which we associate interests and/or an estimated or inferred demographic profile.
Cookies and Pixels
How We Use This Data
Oliro GmbH uses the information collected to target advertising campaigns more effectively. The aim is for you to see ads which you are more likely to be interested in, rather than ads that you aren’t. We do this by comparing the information relating to the machine’s anonymous profile, against our selection of ad campaigns and choosing the most suitable advertisement. It’s important to understand that Oliro GmbH can only create these profiles and display ads to you when you visit a website that we have a relationship with. Most websites you visit will not charge you, but are funded by the ads that you view. The more effective the advertising on a site, the more money it can generate from fewer ads – reducing the clutter and invasiveness of the advertising on their websites. Identifying anonymous profiles allows Oliro GmbH to offer an improved online experience for you, increased performance to our advertisers and enhanced revenues for our website-partners. We do not sell, rent or share any of the anonymous data to third-parties.
Oliro GmbH maintains all server log data (see ‘What data we collect’) and data stored in the cookie for a period of 90 days to comply with audits, court order or law enforcement inquiries. After 90 days all of the stored data is destroyed. Summarized data is kept indefinitely. Summarized data is aggregated statistical data (impressions and clicks) used for financial reporting purposes.
To gain a greater understanding of a site’s performance, or a user’s general interests, we use a variety of technologies to determine which websites in our network the user visited previously and/or where the user clicked on an advertisement. Using this information, we can calculate which websites and/or which broad interest characteristic of a user is likely to best respond to a particular campaign.
This takes two forms:
User Interest Profiling: To create a user interest profile, we observe which websites within our network users have interacted, and we determine what topics those websites are about. This information is combined to generate an anonymous interest profile for specific computers or clients. Depending on the content of the websites users visit, we build an anonymous profile which contains information on potential interests and a statistical estimate of their likely demographic. For example, if a user visits a sports site within our network then we may classify them as broadly interested in that sport. All data that we use is stored anonymously.
If you prefer not to have online advertising tailored to a user interest profile, you may opt out at any time.
Opt out of Oliro GmbH user interest targeting cookie by clicking the link above. Please note that if you delete your cookies, change browsers, or use a different computer, you will need to opt out again.
Disable cookies in your browser (typically under Tools/Options/Privacy, but this varies between browser types and versions). Please note that cookies are used for a variety of reasons, not just targeting advertising, so this may adversely impact your online experience.
It should also be noted that opting out does not mean you will not see advertisements online, but these advertisements will not be targeted based on your online user interest profile from us.
If you provide us with your contact or business information in order to conduct business with us as an advertiser or publisher, Oliro GmbH uses commercially reasonable physical, managerial, and technical safeguards to preserve the integrity and security of your information. We cannot, however, ensure or warrant the security of any information you transmit to Oliro GmbH and you do so at your own risk. Oliro GmbH takes appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. These include internal reviews of our data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorized access to systems where we store data.
If you contact us, we may keep a record of that correspondence and we may collect your email address. This relates to this correspondence only – and is not part of our core online business.
Oliro GmbH is very sensitive to the importance of children’s privacy and employs a zero-tolerance approach to advertising to children. Oliro GmbH websites, products, and services are neither developed for, nor directed at, children. Oliro GmbH does not employ or offer targeting towards children under the age of 18. If you believe your child has provided Oliro GmbH with personal information, or registered at one of Oliro GmbH websites, and you would like to have the data removed, please contact us.
Questions and Comments
Gredinger Str. 28
Tel.: +49 (0) 911 63 63 27
Fax: +49 (0) 911 64 15 51 64
Geschäftsführerin: Cornelia Bierling
Sitz der GmbH: Nürnberg
Steuernummer: 241/134/5037, Finanzamt Nürnberg
Registernummer: HRB 28551